Phishing scams attempt to trick people into providing sensitive personal information such as credit card or banking details. In order to carry out this trick, the phishing scammers send a fraudulent email disguised as an official request for information from the targeted company. Generally, they also create a "look-a-like" website that is designed to closely resemble the target company's official site. The fake website may appear almost identical to the official site. Style, logos, images, navigation menus and other structural components may look the same as they do on the genuine website.
Recipients of the scam email are requested to click on an included hyperlink. Clicking this link will cause the fake website to open in the user's browser. Once at this fake website, the user may be presented with a web form that requests private information such as credit card and banking details, and other account data such as a home address and phone number. Often, the visitor is requested to login using his or her username and password. All information entered into this fake website, including login details, can subsequently be collected and used at will by the criminals operating the scam.